Telecommunications Solutions

From Internet, telephone and cable services to voice and electronic mail, telecommunications services touch our lives every day. In this fast-growing, competitive, price-sensitive industry, firms such as Verizon must continually evaluate and improve the performance of their programs and services to stay ahead of the competition. Insightful software provides the predictive modeling capabilities required to understand customer preferences, predict system performance and report on network operations.

Key Applications:

Business Performance Reporting
Reduce Customer Churn
Fraud Detection
Data Quality Management
Marketing Campaign Analysis
Customer Behavior Modeling
“With Insightful’s visualization capabilities, the company [AT&T] has reduced the time required to assess system issues from a day to 30 minutes. Now engineers spend less time trying to uncover what the service issue may be and can spend more time addressing quality of service issues”

Doug Baranek
Engineer
AT&T

Insightful Manufacturing Solutions

Leaders as diverse as Motorola, Intersil and General Mills rely on Insightful to uncover a product’s critical design factors, such as which variables have the biggest impact on performance, what are the best possible settings or proportions and what are the most favorable operating conditions. Insightful provides solutions for experimental design and analysis, reliability analysis and life expectancy testing, business performance reporting and demand forecasting and optimization.

Key Applications:

Design and Analysis of Experiments
Reliability Analysis and Life Expectancy
Field Failure Analysis and Reporting
Supply Chain Optimization
Demand Forecasting, Optimization and Reporting
Statistical Process Control/Six Sigma
“We selected S-PLUS because it offered superior visualization tools and could provide information-rich, one-page analytic reports. Further, the software offers a flexible programming language for prototyping new analytics quickly to meet changing conditions. High-performance analytics and superior visualization capabilities make it an indispensable part of our organization and improves productivity.”

Dr. Phillip Stafford
Sr. Scientist
Motorola Life Sciences

Determine Optimal Marketing Triggers at the Customer Level

Successful marketing is about increasing efficiency and decreasing time to market. With Insightful’s Marketing Optimization solution you can:incorporate predictive analytics and reporting into your campaign planning process. This will allow your organization to realize a substantial return on investment through increases in qualified response rates, offer acceptance, customer retention and campaign profitability.

Easily define segments, obtain fast counts, and create a library list using workflow tools
Create ‘what-ifs’ scenarios to assist in campaign planning, forecasting results based on variable assumptions and costs
Optimize multiple campaigns via multiple users, deployed via multiple channels and with the ability to support multi-step, event driven/trigger based and recurring/automated activity
Segment for more targeted higher impact campaigns.
Target high value prospects and customers
Focus on metrics like profitability instead of just response
Analyze promotion history, report and store promotion effectiveness and integrate with multi-dimensional tools
The Insightful Marketing Optimization solution provides robust and streamlined model building and deployment for non-statisticians. This capability enables organizations to develop sophisticated and highly effective marketing programs based on predictive modeling techniques without the need to hire statisticians.

Bring Your Best Customers Back

When good customers go away, you work to get them back. With predictive analytics you can make your marketing dollar work smarter so reactivating customers is a profitable activity, adding to your bottom line with the first new purchase. With Insightful’s Customer Reactivation solution you can:

Calculate new potential Lifetime Value (LTV) of candidates
Target high value lost customers
Model focused campaigns for the highest return
With your historical data matched to present day conditions Insightful’s solution will refine your marketing efforts. Analysis and modeling will help you to target likely candidates for win-back and create compelling offers.

CUSTOMER RETENTION

Recognize Churn Triggers and Implement Programs to Retain Your Best Customers

You, as a marketing professional, know it costs more to acquire a new customer than to keep one. You also know that keeping customers happy and profitable can be hard to do. You need to identify and anticipate the triggers that are signaling you a customer is about to leave or become inactive. With Insightful’s Customer Retention solution you can:

Predict which customers have the highest propensity to churn
Identify and understand behaviors that lead to churn
Increase customer loyalty
Retain high value customers
Our Customer Retention solution can help you work proactively to keep your most desirable customers, and keep them satisfied. Ultimately, you will notice substantial decrease in customer churn rates, while increasing profitability and loyalty.

CUSTOMER GROWTH

Grow Each of your Customer Relationships to Maximize Lifetime Value (LTV)

Acquiring new customers requires the majority of a marketing organization’s budget, time and focus. Yet, acquisition is only the beginning of the relationship. If you understand the potential Lifetime Value (LTV) of your customers, you can accelerate profitability and maximize the return on the marketing spend. With Insightful’s Customer Growth solution you can:

Understand and predict your customers’ LTV
Grow marketing ROI through campaign optimization
Cross-sell the most appropriate products at the right time and through the right channel
Increase customer wallet-share
Improve the success rate selling new products to current customers
Understanding Customer Lifetime Value ensures your total marketing investment assists in deepening customer relationships and increasing profitability. Through the use of predictive analytics you can create offers and campaigns that appeal directly to your most profitable customers, gaining a greater share of their discretionary spend. You can further analyze campaign results to create new offers and campaigns that keep your company top-of-mind and increase overall customer value.

CUSTOMER ACQUISITION

Target and Sell to the Right Prospect, Right Now

Acquiring new customers creates distinct challenges for marketing organizations. How do you deliver the right message to the right prospect through the right channel at the right time? How do you ensure only sales ready leads are moved into the sales pipeline and the rest are cultivated?

Intense competition for new customers can substantially increase the cost per lead while decreasing potential customer lifetime value. Through the use of predictive analytics, marketing professionals can continually optimize marketing campaigns to ensure profitable results.

Insightful’s Customer Acquisition solution will help you to:

Create profiles of optimal prospects
Target likely prospects to become high value customers
Increase offer effectiveness and profitability
Deliver more and better qualified leads to sales
Assess and analyze results for use in future campaigns
Segment prospects to optimize messages, products, and offers
According to Gartner 70% of inquiries generated by marketing are never acted on because they do not reach the right person or organization at the right time. Acquiring new customers is a costly endeavor. With Insightful’s Customer Acquisition solution you can minimize your costs; effectively targeting prospects with optimized offers to drive a higher return on your marketing dollar.

MARKETING ANALYTICS SOLUTIONS

Realize a Higher Marketing ROI with Predictive Analytics

Marketing as usual is no longer an option. Prospects and customers are overwhelmed by thousands of competing messages, resulting in information overload. As a marketing professional it is your job to cut through the noise with the right offer, to the right person, with the right channel at the right time. By better targeting and segmenting prospects and customers your organization can:

Cultivate more sales ready prospects
Grow profitable customer relationships
Improve customer intelligence and behavioral data
Increase customer loyalty
Optimize marketing campaign performance
Maximize your marketing ROI
Insightful’s Marketing Analytics solutions put the power of predictive analytics to work for you to create more targeted, effective campaigns. Our solutions will help you to develop insight into customer lifetime value and customer preferences and affinity towards offers. Insightful solutions deliver customer behavior models and marketing optimization models for:

Customer Acquisition
Customer Growth
Customer Retention
Customer Win-Back
Marketing Optimization

Whether you are looking to increase your sales pipeline with more qualified leads, grow customer lifetime value or increase the retention rate of high value customers, Insightful’s Marketing Analytics solutions will deliver the results that you need to ensure your organization’s success.

OPTIMIZED PORTFOLIO MANAGEMENT

With Insightful’s innovative optimized portfolio management solution, you can streamline the portfolio construction, optimization, and backtesting functions, while delivering superior risk-adjusted returns on either client portfolios or internal treasury portfolios.

Insightful’s Optimized Portfolio Management solution provides a statistically rigorous software framework to optimize a financial portfolio, using techniques ranging from the classic mean-variance approach to more complex objective functions involving logarithmic returns and coherent risk measures such as expected shortfall.

Achieve competitive advantage by seamlessly integrating the portfolio construction, testing, and optimization, and reporting workflow

Rapidly prototype and test out portfolio models

Handle large number of asset types

Free up quants from redundant tasks – such as re-running analysis with a different date range, different set of inputs – to develop new models, develop trading strategies, and more value-added tasks

Replace spreadsheets with a workflow solution that is scalable and allows collaboration

Flexibly and rapidly implement multiple models using different risk-return objectives
The Optimized Portfolio Management solution from Insightful can help your organization gain an edge by providing advanced optimization techniques, a scalable statistical and financial function library that let’s you analyze and study time-series data, backtest your portfolios, and generate a variety of performance reports.

RISK MANAGEMENT FRAMEWORK

Risk arises from uncertainties surrounding your business operations and environment. Not understanding these uncertainties can result in unexpected losses to your firm and others in your value-chain. How you measure uncertainty and account for it within your operations impacts new product development and pricing, the calculation of capital allocation, and can directly influence institutional performance in volatile markets with unexpected external events.

Insightful’s Risk Management Framework is a software and services solution that will provide you with a rigorous modeling framework and state of the art models for credit risk, market risk and operational risk measurement and calculation. With the Risk Modeling Framework from Insightful in place, your institution can:

Avoid losses from unexpected credit quality deterioration

Deliver more effective hedging against market fluctuations

Improve the alignment of your capital allocation with your institution’s true, economic risk

Improve your RAROC and RORAC ratings

Increase your net interest margin
Protect your organization from unnecessary risk, while working to ensure the risks you take positively impact profit and shareholder value. Leverage your existing risk management infrastructure, reduce the possibility of operational disruption, safeguard against insolvency and lower your overall cost of capital.

Our Risk Management Framework:

Provides a scalable risk modeling platform that facilitates collaboration, what-if scenario testing, and allows you to test out hypotheses around loss distributions
Provides the ability to fit data to distributions and/or create simulated data
Provides a robust framework to back-test your models, and stress them with realistic and extreme scenarios